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James Kong, founder of The Kong Academy and 79th Generation Descendant of Confucius, standing and smiling in a relaxed setting.

Our Founder

James Kong is the 79th Generation Direct Descendant of Confucius — a living link to one of the world’s most enduring philosophical legacies. As a modern educator and speaker, he carries that heritage forward into today’s world, using it to spark reflection, dialogue, and personal growth. Through his talks, interviews, and workshops across the UK and Europe — from Cambridge University to Horasis Global Conference — James has become a voice for meaningful education and cross-cultural understanding. Blending Eastern wisdom with Western experience, he invites audiences to explore who they are, what they stand for, and how timeless values can guide life in the modern age.

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Our Mission

Our motto is simple: Education with Purpose.

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At The Kong Academy, we believe that education should always lead to action. Every talk, workshop, programme, and event we create is designed with one goal — that every participant walks away having learned something they can apply for the rest of their lives. Rooted in timeless wisdom yet focused on real-world relevance, we blend philosophy, dialogue, and experiential learning to help people grow with clarity, confidence, and purpose.

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